Hi there!
I'm a UX designer & researcher with a focus on website- and app-optimization. I like to call it: UX optimization.
My goal is to make useful, usable digital products, that look good. In close collaboration with product owners and taking into account the business strategy and brand identity.
I work for IKEA Digital as an Experience Design Team Leader. Living and working in Amsterdam, The Netherlands.
And this is what I look like:
(All credits for the photo go to my cousin, photographer, cameraman and steadicam operator: Erwan van Buuren.)
What's this site?
This is where I will gather some of my UX design work and UX research activities, that I think are worth sharing.
This is also where I will write blogs. For example about a question a lot of people have: What is UX?
And there's also a story about how I got where I am now.
July 11th, 2023
Suggestion from Eliza from the Lyndhurst STEM club
On May 19th 2023, Eliza - one of the youngest members of the Lyndhurst STEM club - reached out me, to share with me the Guide to UX Design and Design Thinking for Kids. I found it to be a great resource and since I can only encourage children to learn more about all facets of technology and design, I thought it was an excellent suggestion from Eliza to publish it here.
UX optimization
Ordering tickets online
A hilarious sketch by Michael Mcintyre on an online user experience when booking tickets. It illustrates common UX issues in a very funny way :-)